LendSmart Mortgage is a U.S.-based mortgage lending company focused on helping individuals and families finance, refinance, and invest in residential real estate. The company positions itself around providing a straightforward, technology-enabled mortgage experience backed by knowledgeable loan professionals. Its website offers online and mobile applications, real-time loan updates, secure document submission, and direct communication with loan officers. lendsmartmortgage.com LendSmart Mortgage was founded in 2006 by Scott Flaherty, who serves as its CEO. The company later became part of American Pacific Mortgage (APM) while retaining the LendSmart name and much of its existing team and culture.