Larry Kulchawik is a global trade show marketing expert and the author of Trade Shows from One Country to the Next. Over his 53-year career, he has specialized in exhibit design and the full spectrum of exhibiting services for trade shows throughout the United States and around the world. He has held management roles at three leading U.S. exhibit companies, with a strong emphasis on international trade show marketing. Larry has also been an active industry leader, serving on the boards of several major associations—including CEIR, OSPI, and the World Trade Center—and has served as president of both IFES (International Federation of Exposition Services) and EDPA (Experiential Designers and Producers Association).